Thursday, August 14, 2008

Is your application doing all these? The list of Facebook integration points

By our count, there are 18 integration points (and 4 semi-integration points) for applications trying to achieve (or improve) their viral growth on Facebook.

The question is: is your application using all of these? If not, you might consider how to use them.

Over the coming weeks, we'll show you more about each of these in individual blogs, so you can do your best at implementing them. Of course, as you implement them you need to include a good analytic package to track how they are performing and how to improve them in detail.

Integration points for viral growth in Facebook (no particular order):
  1. Facebook Application Directory
  2. Profile Boxes (Main page)
  3. Profile Boxes (Boxes page)
  4. News feed stories (including mini-feed in old facebook)
  5. Notifications (User-to-user)
  6. Notifications (Application-to-user)
  7. Email notifications (User-to-user equivalent)
  8. Email promotions (Application-to-user equivalent)
  9. Application tab
  10. Application Info sections
  11. Invitations
  12. The publisher
  13. Updating the user's status
  14. Feed Forms
  15. Left side navigation link (old Facebook) / Bookmark (new Facebook)
  16. Pre-populated messages
  17. Message attachment
  18. Share button

(Semi-) Integration points for viral growth on Facebook (no particular order):
  1. Fan pages
  2. Facebook Connect
  3. Social Ads (Advertising on Facebook, with targeting)
  4. Platform ad networks and other application APIs

You might consider using this as a checklist. It may not always be worth using all these points, but it's worth spending some time every now and then to just go through and think about how these points might help your application.

2 comments:

Diwant said...

Very cool! I will use this as a checklist. Have something for Open Social / Myspace?

Thanks

Face It! said...

Not yet. We're going to work on flushing out good suggestions for the above list first!